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Ladbrokes Betting Review
Below is a comprehensive and honest Ladbrokes betting review, including our user experience for sports and racing markets on the site, the history of Ladbrokes, and the pros and cons of using the Ladbrokes website.
This Ladbrokes betting review will be updated through new versions of the site, new offers and unique features that Ladbrokes betting have to offer.
Who are Ladbrokes?
The Aussie version of the Ladbrokes website was launched in 2013 and is the offspring of the UK gaming giant Ladbrokes Coral Group plc, located in Stratford London.
Launched way back in 1886, Ladbrokes now employs over 15,000 people throughout Ireland, United Kingdom, Belgium, Spain and Australia, and is listed and trades on the London Stock Exchange (with the awful punters I know, I’d like some shares in that).
Their pathway into Australia began back in 2012 with the purchase of Bookmaker.com.au, a Brisbane based wagering company. Ladbrokes and Bookmaker.com.au operate in tandem, using the same odds and markets, with the only difference being the design templates.
Now in the current day, Ladbrokes are dominating the Australian betting industry along with Sportsbet, and you can’t turn your head without seeing another Laddy’s ad on the TV.
Ladbrokes Website Layout
The first thing you notice with the Ladbrokes website is just how much they’ve tried to stack on the one page. You’ll need to scroll quite a way to reach the end, which to be honest, we aren’t a fan of. The image to the right gives a glimpse of just how long it is.
Unless you’ve been a member for a while, it may be difficult to navigate to markets quickly, however if you’re and old hand it isn’t a problem.
The LHS menu includes current Live Betting markets at the top, Quick links to the week’s main sports. The LHS menu also features a “Next 5 Races” section which seems like overkill as this feature is already predominantly displayed in the center of the homepage.
The RHS side contains a whole heap of promotions and product advertising that just goes on, and on and on etc…..
What we do like is the Category Drop-Down menu which allows the user to click on a hierarchy of both sports and racing to find particular leagues/markets, however it is static, and the page must refresh to show sub-categories (unlike CrownBet’s dynamic menu). This can be a problem you need to place a bet within a minute.
Some like it, but to us the Ladbrokes homepage looks as though they threw everything they had and hoped all of it stuck. Sometimes less is more.
Ladbrokes Sports Markets
Again we apologise for the screenshots provided, but yes, the Ladbrokes ‘All Sports’ Page is actually equally as long as the homepage, however that’s possible.
Featured in the ‘All Sports’ page are the upcoming five Australian and International sports, another three sections for individual markets, a sction for ‘What’s on TV’ (which is great, but should be somewhere else), a Featured Events and lastly a a Popular Events sections.
Again, if you know where everything is it’s fine, but the information could be much better organised for ours.
Single match markets
I guess it’s catch 22 here. The individual sports markets pages are as long as anything I’ve ever seen, however that also shows just how many markets Ladbrokes provides, which is A LOT. (This screenshot does not do the page justice length wise).
Again with the hundreds of markets available, actually finding what you’re looking for in good time is virtually impossible.
The amount of markets displayed for all sports (AFL the example here) is as good as any other agency, and the fact that markets come out very early for daily sports such as NBA really helps.
All the usual H2H, Line, Margin and Promotional markets are displayed front and center, with all Exotic markets below.
Countless markets for all sports, but very hard to find.
Ladbrokes Racing Markets
Ladbrokes offer a range of racing markets , separated into Australian/NZ and International racing for all categories of Thoroughbred, Harness and Greyhound racing on the one page.
The racing page for any individual day’s racing is easy to find markets, however to find markets for future days requires the use of a Calendar (pictured left) which is largely useless beyond 4-5 days.
The Ladbrokes site do a lot of aggressive promotion inrergards to sports and racing promotions, and at times it overwhelms the site.
Win, Place, Each-Way, Quinella, Exacta, Trifecta, Quaddie and First Four Bets are available on most race days.
Overall the Ladbrokes racing markets are easy to find.
Single Race Markets
Very simple to use, and with tabs above the race for Exotic markets including Quinella, Trifecta, Exta, First Four and more it’s easy to find the racing bet that you want to take.
For each runner in a race there is also a form guide for all runners which includes all information regarding breeding, form on track, distance and price fluctuations.
Once you make your way to the Ladbrokes racing markets for any given race the experience is excellent, and as good as any we’ve seen in the online wagering industry.
The Ladbrokes betslip has two components. If you click on any individual market you will be shown the ‘Quick Bet’ betslip, which will enable the fast bet of a single bet. Once this pop-up displays there is the option to take the Quick Bet, ‘Add to Betslip’ or ‘Make Multi’
If you select either the ‘Add Bet to Betslip’ or ‘Make Multi’ options, the bet will be added to the betslip, where you will then be able to add other legs and enjoy one of our favourite features of the Ladbrokes site….. the multibet ‘Odds Boost’.
Make a multi with Ladbrokes and you’ll be able to boost the odds on your mulitbet. Currently Ladbrokes are the only agency that offers a ‘boost’ on your multi, and we absolutely love it.
Three cheers for the Ladbrokes betslip…
Unique Site Features
Multibet ‘Odds Boost’ – Of all of the functionality of the betting websites out there, this may well be our favourite. For any bettor it feels amazing to think that your getting a better deal on odds, and when you see those odds rise when you hit ‘Odds Boost’ on your multi it feels great.
Player Bets – Ladrokes claimed that they were first in market for this, however we seem to have used it on MadBookie at least a month beforehand. Still, it’s a great little feature that allows you to place customised ‘Player Bets’ on markets including NBA, AFL and more. A lot of fun, and it certainly does test your betting and statistical skill. With Player Bets you will be able to select accumulative Player Bets (eg. Lebron James + Stephen Curry to get more than 75 points combined, or Player vs Player bets (eg. Lebron James will score more points than Stephen Curry). A lot of fun.
Perfect Round – The ‘Perfect Round’ acts as jackpot for each round of the AFL and NRL. Each round features a jackpot that is split for all participants who pick the perfect score for a round. The return of the jackpot should you enter will depend on the amount that you stake.
Promotions wise, Ladbrokes steer clear of the Sportsbet and CrownBet direction and go directly for the Odds Boost of events, and customised Multi Boosts of events.
An example of a single match ‘Odds Boost’ – St. Kilda Saints are paying $1.45 for a H2H win bet against the Hawks – Ladbokes will offer an ‘Odds Boost’ promotion where you can bet on the Saints at $2.50. This will be at a maximum bet of X amount of dollars.
Another promotion type that Ladbrokes regularly do is the ‘Mega Multi’ where they will select 2-4 favourites in a given sport and boost the odds on that multi.